Search engine optimization (SEO) SEO techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.
Search engine marketing (SEM) SEM, also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites.
Social media marketing 70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms.
Content marketing 56% of marketers believe personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement.
Process
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Details
Principles For Online Brand
Six principles for building online brand content:
Do not consider individuals as consumers;
Have a editorial position;
Define an identity for the brand;
Maintain a continuity of contents;
Ensure a regular interaction with audience;
Have a channel for events.
The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests.
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